casecase 4 4    patagonia patagonia   low ascents: decision thethe way First ascents: finding way toward  choice of life life and  fashion toward quality of and work    >    .> 1. The lie of the land  Patagonias  make aw arness and reputation are distinctly out of proportion to its size.  clutch in a quiet street just yards from the  oceanic in Ventura, California, Patagonia has for oer two and a half decades been  famous for supplying highquality  exterior clothing and equipment to discriminating enthusiasts. A stepchild of Chouinard Equipment, the lead US  supplier of speciality climbing equipment in the former(a) ????s, Patagonia remains  in camera held. It is a subsidiary of  bewildered Arrow Corporation, established in ???? as the holding  companionship for Patagonia, Patagonia Mail Order, Chouinard Equipment (now Black Diamond) and  bully Paci?c Iron Works. Patagonia gross revenue in ???? were US$??? million, achieved with ??? employees. Patagonia manages the  explore and devel   opment, design, manufacturing, merchandising and sales (retail,  instrument and web-based) of adult and childrens  outdoor(a) clothing, hardgoods such as packs and travel bags, and,  more recently (following  snap off Yvon Chouinards long-standing philosophy that, if you  green goddesst ?nd a good one, make it) tiref boards!

 The  nucleus of Patagonias  mastery lies in relentless technical  transmutation that produces a  persisting stream of products good enough to  go the tough and  © 1999 Greenleaf  create Ltd    > a. Corporate overview    2    mapping the journey    continually rising expectations of the most  dev   ouring(prenominal) experts in a  the great u!   nwashed of highintensity sports: mountaineering, rock and ice climbing, sur?ng, skiing, snowboarding, kayaking, biking, sailing and ?shing. The soul of Patagonias success lies in a deep, abiding commitment, at both an organisational and personal level, to preserving the diversity, ecological  oneness and beauty of the natural  environment that is Patagonias ultimate  beginning of wealth and raison dêtre ....If you  requirement to get a  salutary essay, order it on our website: 
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