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THE shade on OF BANNER ADVERTISING ON THE net A dissertation presented to the Faculty of the Graduate School University of Missouri-capital of South Carolina In Partial fulfilment Of the Requirements for the Degree Master of Arts by KEVIN KOZLEN Dr. Clyde Bentley, Thesis Supervisor celestial latitude 2006 The undersigned, appointed by the Dean of the Graduate School, have examined the thesis entitled: THE VALUE OF BANNER ADVERTISING ON THE WEB Presented by Kevin Kozlen A candidate for the degree of Master of Arts And herewith second that in their opinion it is worthy of acceptance: Dr. Clyde Bentley Dr. Joel Poor Dr. Cynthia Frisby Dr. female horse Len-Rios ACKNOWLEDGMENTS Thanks to my committee, without whom this work would be impossible; and to the School who provided me with the resources to plunder my success. Thesis Chair: Committee Members: Dr. Clyde Bentley Dr. Cynthia Frisby, publicise Dr. Maria Len-Rios, advert Dr. Joel Poor, Busi ness Missouri School of Journalism Strategic communications University of Missouri, Columbia: ii. TABLE OF CONTENTS ACKNOWLEDGEMENTS....ii LIST OF TABLES..v CHAPTER 1. INTRODUCTION 1 The History and experimental condition of waft Advertising bearing of the Study 2.

THEORETICAL textile . 10 Expectancy look upon Theory 3. LITERATURE appraise ...............13 Determining Effectiveness pennon Ad Effectiveness localisation Exposure Level intersection Type Creative Elements The Value of Web Advertising 4. methodological analysis 31 Semi-Structured audiences Interview Subjects The Interview Comprehensi ve Understanding 5. proportional ANALYSIS .! . 41 Opinions of Advertising in General Experiences with superior Advertising Opinions of streamer Advertising iii. What Makes criterion Ads Noticeable Banner Ad Elements that Gain Attention Clicking on a Banner Ad Results of Clicking or Reviewing Results and Gratifications The Value...If you want to uprise a safe essay, order it on our website: BestEssayCheap.com

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