Strategic Business Planning portfolio Essay Example | Topics and Well Written Essays - 3750 words

Strategic Business Planning portfolio - Essay Example The assignment comes in two portfolios labeled portfolio A and portfolio B by the writer. Whereas the portfolio A generally touches on the strengths and limitations of the plan and the degree to which it meets the needs of its target audience, the portfolio B critically evaluate the financial content of the plan, in particular: evaluate the extent to which the financial content meets the needs of potential investors. The writer find the assignment extremely important because as much as it serves as guiding tool for the organizations involved, it could also sharpen the writer’s skills and knowledge in building and assessing business plans for future needs. The company under scrutiny is Vusion Inc. Summary of Vusion Inc’s Business Plan Writing a business plan is an integral part of the administration of businesses, corporate bodies, organizations and companies (Bawuah, 2004). To a larger extent, getting the rubrics right is like an examination paper to a student. Though n ot an academic document, in order that writers of business plans achieve the desired aim for generally writing a business plan, there are certain criteria that need to be met. When summed, a workable business plan should have the capacity to tell a potential investor every good thing about a company and why the company is viable for investment. According to the Centre for Business Planning (2011), â€Å"Vusion is developing a chemical analyzer and Sensor Cartridge, based upon the Electronic Tongue TM technology, which can instantly analyze complex chemical solutions†. The central intention of the organization to pursue its current business plan sterns from the fact that the organization has realized that â€Å"many liquid processing industries do not have the technology available for real-time measurement of product quality† (Centre for Business Planning, 2011), To this end, the organization wishes to take advantage of the situation by introducing an analyzer and Senso r Cartridge that â€Å"will enable economical, real-time analysis of many complex chemical solutions, instantly identifying the presence and quantity of multiple chemicals within a mixture† (Centre for Business Planning, 2011). The core marketing and distribution strategy held by the organization is to merge with existing companies who are in related trade and who have already established themselves as giants â€Å"process control original equipment manufacturers (OEM) that supply instrumentation to fine chemical manufacturers, pharmaceutical companies, and biotechnological companies.† The company’s initial capital for its venture is $1,500,000, which is hoped to $8m in the following year and $12m in the third year. With all these investment, â€Å"Vusion projects $57 million in revenue with $11 million in net income by Year 6† (Centre for Business Planning, 2011). Portfolio A This portfolio is limited to evaluating all aspects of the business plan except the financial aspect. The organization in question for this portfolio is Vusion Inc. To achieve a well organized and coherent evaluation, the writer is conducting the evaluation under specific themes, created out of Blechman’