Segmentation and Possible Target Markets Case Study - 1

Segmentation and Possible Target Markets - Case Study ExampleThis is because both of these drinks initially originated from the joined States hence the plurality identify with the brand. Behavioral aspects of the people of the United States also determine the marketing particle. The people constantly enjoy a soft drink as compared to the other part of the world where beverages wish tea possess more popularity. Hence, the United States is a market segment for setback and diet coke based on geographic, psychographic and behavioral patterns (DAltorio, 2010). The product coke targets towards the whole population in the market. However, Coca-Cola Company takes exceptional effort to ensure that various age groups associated with this brand. As a result, immaturers become a market segment for the Coca-Cola Company. Teenagers are a notorious market segment that proves hard to impress various times. However, Coca-Cola takes up the challenge to identify their brand with the young generati on since teenagers constantly consume soft drinks. Teenagers provide a good market segment since they are an ideal target for both coke and diet coke. While century aims at the general teenage population, diet coke appeals easily to teenage girls who are health conscious and prefer to consume a low-calorie soft drink. Coca-cola targets the teenage population by placing their products in school vending machines. In addition, the social media plays a crucial role in ensuring the brand advertises itself to teenagers through popular sites much(prenominal) as facebook and twitter. One of the advertisements by coca cola targeting teenager is the global ad campaign that uses the love of music by teenagers to appeal to them (Chapman, 2011).Women in the United States are a market segment specifically due to their consumption of Diet Coke. Since the release of the product in 1982, diet coke receives appraisal and bridal in the United States market as a feminine drink. This is because the d rink attracted more female customers than it did male customers.